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Why We Do What We Do



A lot of people have asked me why I started this business so I thought I’d share a bit about what we’re doing and why.


When I was 13, I discovered something amazing, something that, for the first time in my life, I was really good at. Skateboarding wasn’t just a fun hobby or game, it was something that made me feel so alive, so happy, and it didn’t matter that I was an outcast kid who nobody wanted around because I was different.


Skateboarding gave me a community of people who didn’t care where I came from or who my parents were. The only question was, “Do you want to skate? Ok, let’s go!” And because of that, it gave me confidence and the ability to believe in myself. It allowed me to grow into the person I am today.


I love skating, I have ALWAYS loved skating and now I have a chance to give the young skaters of today the kind of support and community that I had and maybe, a little better.


When we were young, we skated because it gave us freedom and allowed us to be who we were, without judgment, without expectations. At the same time, we idolized our skate heroes, guys like Tony Hawk, Steve Caballero, Rodney Mullen, and we wished we could be like them, but knew we never would be.


But things have changed. Skaters today have a chance to follow their dreams all the way to the top. Skateboarding is now part of the Olympics and so much more accepted than it ever was in our day. But to do that, our skaters need someone to stand up for them. To support them and give them as much opportunity to grow as possible.


So why do we do what we do? Because with enough support, skaters today can follow their passion, they can skate their way to the top. It’s not just a dream anymore and we want to give them every chance we can to get there.


We’re skaters. We’re here. We’re not going away. And we’re here from first push to pro.

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